Buyers’ Journey and Sales Strategy for a Water Quality Tool
Water Insight has an excellent product which is in a good growing phase. However, the buyer journey and sale strategy could be further developed in order to enter new markets and increase revenues.
Solution: Evenflow produced an extensive table with the buyers’ journey and sales strategy per market segment. Additionally, in this table, each market segment has its own background information that helps to identify the buyer journey and sales strategy.
“Such analysis gave us a good starting point to approach new market segments.” – Marnix Laanen, Director of Water Insight
About Water Insight: Water Insight is a Dutch SME that provides water quality information products and services based on their award-winning optical in-situ sensors and satellite data processing.
